How do you better your search results on search engines if you can't use meta tags keywords?

Yahoo uses meta tags which is great but how do you get better results using other search engines such as Google. How does the html page match the keywords entered in the search field?

How do you better your search results on search engines if you can't use meta tags keywords?
First off, you must have good page content that uses your chosen keyword liberally but in context. Also many search engine still use the meta description tag for their results. You should also use h1 and h2 tags to highlight your headings (which include your keywords) instead of just using a random CSS name. Another good idea is to use the alt and title tags for images to include your chosen keywords as well, but again in context.
Reply:what is stopping you from using them? all html programs have one way or another to add them. in most wysiwyg html programs you'll find them probably in FILE %26gt; Properties at the top left of the editor





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